Well, I love design.

Too senior for a Senior Graphic Design role, but lack on-figure photo for an Art Director role, places me in work limbo. As a AD/CD: I'm a "Jill of all trades, master at some", but with the wherewithal to know that we can hire for that. I know what they know, but can assemble the right team to get the job done. I'm a good manager because I don't mind getting my hands dirty, nothing is above me. As long as I can do it, I will.

I have tons of experience in the digital marketing space: developing 360 campaigns from concept to landing page > email marketing > social > paid social. I especially love metrics and email marketing, it's one of those touch points where you can do an A/B test and see where your designs actually convert and affect sales. I may not be a UX/UI designer, but I can take what exists and make it great. I'm not a video editor, but I know how to storyboard the concept for the team to bring it to life. I'm currently learning After Effects, cause you know... you're more marketable as a unicorn.

It's a rare thing to be able to straddle both print and digital nowadays, luckily, I can do both. Working at 2 publications, I'm an expert at InDesign. I can confidently produce a brochure to a whole store barricade. I've handled projects like trade shows where we build worlds from the ground up. Packaging? Check out my work with Kopari, I helped transition their whole product line (primary and secondary) from their old brand to their current one. Shelf talkers, in-store displays, GWP boxes, influencer boxes... you name it, I've probably done it. Pre-press and vendor bids for best pricing? Interfacing with vendors like printers and architects? No problem.

What am I looking for in my next role? To really answer that, is really to see where I've been. I've had a lot of big fish/small pond roles, a few small fish/big pond roles. The breadth of my experience and agile, problem-solving abilities makes me well-suited for start-ups. I'm usually the designer that they bring on when they're ready to push through their next round of funding or just about to hit it big. I'm comfortable with that. For small fish/big pond roles, I'd be happy to take a step down in title to get to hone in on something and receive some mentorship. I know I haven't learned everything, as often times I learned by executing, but not always having the space to craft.

So, yeah, that's me. I'm obviously pragmatic, willing to roll up my sleeves and put my cards on the table. And on a personal note, I love food (but have no F&B experience).

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Clients

Kopari Beauty • makesy • Circa Lighting • F. Schumacher & Co. • TOMS • Lime Cannabis • Leune Cannabis • Invictus Hospitality • Revitaliste • AstrologyZone by Susan Miller • Haus Interior • The Style Scout • Viyet • Caudelie • Lierac • La Rue PR • 209 Gin • Traffic NYC • Southern Style Now • Avec Les Files • It’s Intoxicating • Nove Roma Wines • Black Opal • Los Angeles Asian American Film Festival • Obagi Skincare